Contrary to popular belief, the holiday period is not the time to go slow on your LinkedIn Marketing. Don't turn your brand off! That's a crazy idea.
People Trust People: Why Employee Advocacy Outperforms Branded Content
On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
Beyond Vanity Metrics: How to Measure True LinkedIn Success
On LinkedIn, success isn’t defined by likes or follower counts - it’s defined by impact. While vanity metrics may look impressive, they don’t always reflect true influence or business growth. Real LinkedIn success is about building credibility, sparking meaningful engagement, and being visible to the right audience, especially decision-makers who can open new doors. Discover how to move beyond surface-level stats and measure what really matters for your brand and career.
Video Is King: How to Use Short-Form Video to Boost Engagement on LinkedIn
In today’s digital landscape, short-form video is reshaping the way we connect on LinkedIn. As attention spans continue to decline, videos under 60 seconds provide a powerful means of increasing engagement, showcasing your brand, and quickly sharing valuable insights. From creating a strong hook and telling concise stories, to optimising for mobile and leveraging LinkedIn’s native video features, short-form content can enhance your presence and encourage genuine interaction. When aligned with your brand values and audience needs, this format becomes a key driver of professional growth and visibility on the platform.
LinkedIn Myths Professionals Still Believe in 2025 (And What to Do Instead)
In 2025, many professionals still cling to outdated LinkedIn myths—treating it as just an online CV, prioritising connections over content, or assuming it’s only useful for job seekers. The reality? LinkedIn has evolved into a dynamic platform for thought leadership, business growth, and strategic networking. With data showing that active content creators receive 4x more profile views and that B2B companies see 2.5x higher conversion rates through LinkedIn ads, it’s clear the game has changed. At Lucy Bingle – LinkedIn Experts, we help professionals break free from these myths and build powerful, engaging LinkedIn strategies that drive visibility, credibility, and results.