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[PODCAST] - Interview with Lucy Bingle
14 May 2020
LinkedIn Marketing, digital marketing, brand building
Lucy Bingle
[PODCAST] - Interview with Lucy Bingle
Lucy Bingle
14 May 2020
LinkedIn Marketing, digital marketing, brand building

[PODCAST] - Interview with Lucy Bingle

Lucy Bingle
14 May 2020
LinkedIn Marketing, digital marketing, brand building
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If you are a business to business (B2B), that wants to increase the visibility of you and your team, position your team as experts and build your business connections beyond your immediate network, you should listen to what Lucy Bingle has to say in this episode of The How To Do Marketing Show.

Newer PostLINKEDIN FOR BREAKFAST [INFOGRAPHIC]
Older PostFIVE STEP LINKEDIN HEALTH CHECK [INFOGRAPHIC]
Featured
Jun 9, 2025
Video Is King: How to Use Short-Form Video to Boost Engagement on LinkedIn
Jun 9, 2025

In today’s digital landscape, short-form video is reshaping the way we connect on LinkedIn. As attention spans continue to decline, videos under 60 seconds provide a powerful means of increasing engagement, showcasing your brand, and quickly sharing valuable insights. From creating a strong hook and telling concise stories, to optimising for mobile and leveraging LinkedIn’s native video features, short-form content can enhance your presence and encourage genuine interaction. When aligned with your brand values and audience needs, this format becomes a key driver of professional growth and visibility on the platform.

Jun 9, 2025
May 20, 2025
LinkedIn Myths Professionals Still Believe in 2025 (And What to Do Instead)
May 20, 2025

In 2025, many professionals still cling to outdated LinkedIn myths—treating it as just an online CV, prioritising connections over content, or assuming it’s only useful for job seekers. The reality? LinkedIn has evolved into a dynamic platform for thought leadership, business growth, and strategic networking. With data showing that active content creators receive 4x more profile views and that B2B companies see 2.5x higher conversion rates through LinkedIn ads, it’s clear the game has changed. At Lucy Bingle – LinkedIn Experts, we help professionals break free from these myths and build powerful, engaging LinkedIn strategies that drive visibility, credibility, and results.

May 20, 2025
May 12, 2025
The Science of Consistency
May 12, 2025

Consistency isn’t just a nice-to-have on LinkedIn; it’s a brand-building superpower.
For organisations looking for visibility, credibility, and quality leads, showing up weekly is a strategic move backed by both psychology and platform mechanics. Regular posting doesn’t just keep your brand top of mind- it signals reliability, strengthens trust, and plays directly into LinkedIn’s algorithmic sweet spot.

May 12, 2025
May 6, 2025
Is your 'About' Section the Most Underrated LinkedIn Asset
May 6, 2025

In the digital age, your LinkedIn profile serves as your professional calling card. The 'About' section often remains an untapped goldmine of opportunity.

May 6, 2025
Apr 8, 2025
LinkedIn Best Practices for 2025: Grow your Brand NOW.
Apr 8, 2025
Apr 8, 2025
Apr 8, 2025
Understanding LinkedIn Algorithm Changes: A Strategic Perspective in 2025
Apr 8, 2025
Apr 8, 2025
Mar 26, 2025
THE OPPORTUNITY COST OF NOT BUILDING YOUR BRAND ON LINKEDIN
Mar 26, 2025

Why wouldn’t you build your brand on LinkedIn? You would be mad not to.

Let us look at the opportunity cost to your business if you decide not to invest time and effort on the worlds largest professional platform.

Mar 26, 2025
Oct 28, 2024
🎄 Don't Let Your LinkedIn Marketing Take a Holiday! 🏖️
Oct 28, 2024

Contrary to popular belief, the holiday period is not the time to go slow on your LinkedIn Marketing. Don't turn your brand off! That's a crazy idea.

Oct 28, 2024
Oct 2, 2024
Maximising LinkedIn Advertising: The Power of Combining Paid and Organic Strategies
Oct 2, 2024
Oct 2, 2024
Sep 13, 2024
LinkedIn's 2024 Feature Bonanza: Elevating Your Professional Presence
Sep 13, 2024

Let's explore how the new LinkedIn features of 2024 can transform your LinkedIn strategy and drive meaningful connections.

Sep 13, 2024
  • June 2025
    • Jun 9, 2025 Video Is King: How to Use Short-Form Video to Boost Engagement on LinkedIn Jun 9, 2025
  • May 2025
    • May 20, 2025 LinkedIn Myths Professionals Still Believe in 2025 (And What to Do Instead) May 20, 2025
    • May 12, 2025 The Science of Consistency May 12, 2025
    • May 6, 2025 Is your 'About' Section the Most Underrated LinkedIn Asset May 6, 2025
  • April 2025
    • Apr 8, 2025 LinkedIn Best Practices for 2025: Grow your Brand NOW. Apr 8, 2025
    • Apr 8, 2025 Understanding LinkedIn Algorithm Changes: A Strategic Perspective in 2025 Apr 8, 2025
  • March 2025
    • Mar 26, 2025 THE OPPORTUNITY COST OF NOT BUILDING YOUR BRAND ON LINKEDIN Mar 26, 2025
  • October 2024
    • Oct 28, 2024 🎄 Don't Let Your LinkedIn Marketing Take a Holiday! 🏖️ Oct 28, 2024
    • Oct 2, 2024 Maximising LinkedIn Advertising: The Power of Combining Paid and Organic Strategies Oct 2, 2024
  • September 2024
    • Sep 13, 2024 LinkedIn's 2024 Feature Bonanza: Elevating Your Professional Presence Sep 13, 2024
  • August 2024
    • Aug 22, 2024 Mastering the LinkedIn Algorithm: Strategies for 2025 and the Power of Reposting Aug 22, 2024
    • Aug 7, 2024 Why Employee Advocacy Matters to Your Business Aug 7, 2024
  • May 2024
    • May 23, 2024 LinkedIn Hashtag Strategies in 2024 May 23, 2024
  • March 2024
    • Mar 29, 2024 Embrace the 'Post' Button: Conquering LinkedIn Stage Fright Mar 29, 2024
  • October 2023
    • Oct 17, 2023 HOLIDAY SEASON IS COMING... DON'T TURN YOUR LINKEDIN MARKETING OFF! Oct 17, 2023
  • February 2023
    • Feb 13, 2023 LinkedIn has evolved – find out how it can help your business Feb 13, 2023
  • January 2023
    • Jan 5, 2023 What is a personal brand and what are the benefits? Jan 5, 2023
  • June 2022
    • Jun 13, 2022 HOW TO HUMANISE YOUR BRAND Jun 13, 2022
  • February 2022
    • Feb 15, 2022 FOUR STEPS TO SUCCESS WHEN ADVERTISING ON LINKEDIN Feb 15, 2022
  • January 2022
    • Jan 1, 2022 CREATE CONVERSATIONS AND ENGAGEMENT – YOUR 2022 CONTENT MARKETING PLAN Jan 1, 2022
  • December 2021
    • Dec 12, 2021 CASE STUDY: Advising the adviser – Shadforth takes off online with Lucy Bingle Dec 12, 2021
  • November 2021
    • Nov 17, 2021 HOW TO SLICE and DICE YOUR CONTENT Nov 17, 2021
  • October 2021
    • Oct 25, 2021 CASE STUDY: Mesh Direct get direct results from LinkedIn Oct 25, 2021
  • September 2021
    • Sep 14, 2021 Employee Onboarding: 3 Steps to Success Sep 14, 2021
  • August 2021
    • Aug 9, 2021 OBJECTIVES: SMART ONES Aug 9, 2021
  • May 2021
    • May 11, 2021 LINKEDIN FOR BREAKFAST [INFOGRAPHIC] May 11, 2021
  • May 2020
    • May 14, 2020 [PODCAST] - Interview with Lucy Bingle May 14, 2020
  • January 2020
    • Jan 28, 2020 FIVE STEP LINKEDIN HEALTH CHECK [INFOGRAPHIC] Jan 28, 2020
  • December 2019
    • Dec 20, 2019 ✰✰MAKE YOUR PROFILE SHINE✰✰ Dec 20, 2019
    • Dec 16, 2019 HOW TO CRAFT WINNING LINKEDIN COMMENTARY Dec 16, 2019
  • November 2019
    • Nov 7, 2019 SIZE DOESN'T MATTER... IT'S ALL ABOUT YOUR BRAND Nov 7, 2019
    • Nov 1, 2019 NSW SMALL BUSINESS MONTH - VIDEO INTERVIEW WITH FLYING SOLO Nov 1, 2019
  • October 2019
    • Oct 31, 2019 HOW TO BUILD AN EFFECTIVE LINKEDIN STRATEGY FOR YOUR BUSINESS Oct 31, 2019
    • Oct 11, 2019 BUILDING BLOCKS FOR A SUCCESSFUL COMPANY PAGE Oct 11, 2019
    • Oct 4, 2019 LOST YOUR CONTENT MARKETING MOJO...?! Oct 4, 2019
  • September 2019
    • Sep 27, 2019 LINKEDIN - CONNECT STRATEGICALLY Sep 27, 2019
    • Sep 20, 2019 REMIND ME... WHY ARE WE HERE? Sep 20, 2019
    • Sep 6, 2019 HOW TO DO EFFECTIVE CONTENT MARKETING Sep 6, 2019
  • August 2019
    • Aug 28, 2019 360° DIGITAL MARKETING APPROACH Aug 28, 2019
    • Aug 16, 2019 ASK YOURSELF ONE QUESTION... Aug 16, 2019
    • Aug 9, 2019 TO PAY OR NOT TO PAY - THAT IS THE QUESTION... Aug 9, 2019
  • July 2019
    • Jul 31, 2019 5 REASONS WHY I’M NOT OPENING YOUR INMAIL Jul 31, 2019
    • Jul 26, 2019 HOW TO BUILD YOUR ONLINE PERSONAL BRAND Jul 26, 2019
    • Jul 8, 2019 HARNESSING THE POWER OF POSITIVITY Jul 8, 2019
  • June 2019
    • Jun 7, 2019 IT'S NOT THE SILVER BULLET Jun 7, 2019
  • May 2019
    • May 29, 2019 UNDER THE MAGNIFYING GLASS May 29, 2019
  • March 2019
    • Mar 3, 2019 TIME TO FINE TUNE YOUR LINKEDIN PROFILE Mar 3, 2019
  • January 2019
    • Jan 23, 2019 LINKEDIN MARKETING AND WHERE IT SITS IN MODERN MARKETING Jan 23, 2019
  • November 2018
    • Nov 27, 2018 THE POWER OF LINKEDIN MARKETING - CASE STUDY - AMI Nov 27, 2018
  • October 2018
    • Oct 5, 2018 WHAT'S YOUR STORY? Oct 5, 2018
  • May 2018
    • May 18, 2018 SO, WHAT IS LINKEDIN MARKETING… AND WHY DO I HAVE TO DO IT? May 18, 2018
  • January 2018
    • Jan 19, 2018 FACEBOOK CHANGES WILL RESULT IN A POSITIVE UPSWING FOR LINKEDIN Jan 19, 2018
    • Jan 19, 2018 LINKEDIN MARKETING: 5 TIPS TO HELP GET YOUR EMPLOYEES STARTED Jan 19, 2018
  • October 2017
    • Oct 4, 2017 GOING NATIVE : LINKEDIN VIDEO Oct 4, 2017
  • August 2017
    • Aug 2, 2017 IT’S ABOUT THE MULTIPLIER EFFECT Aug 2, 2017
  • July 2017
    • Jul 24, 2017 BECOMING ONE OF THE TOP 100 LINKEDIN INFLUENCERS OF 2016 Jul 24, 2017
  • June 2017
    • Jun 27, 2017 DISCOVER TOOLS FOR LINKEDIN MARKETING Jun 27, 2017
  • May 2017
    • May 10, 2017 YOU NEED TO LEARN TO DRIVE AGAIN May 10, 2017
  • November 2016
    • Nov 8, 2016 IT’S TIME TO CHECK YOUR PULSE Nov 8, 2016
  • June 2016
    • Jun 6, 2016 GET THE WHOLE TEAM ONBOARD! Jun 6, 2016
  • March 2016
    • Mar 22, 2016 THE OPPORTUNITY COST OF NOT MARKETING ON LINKEDIN Mar 22, 2016
  • February 2016
    • Feb 15, 2016 QUICK TIPS - REGULATED INDUSTRIES & LINKEDIN MARKETING Feb 15, 2016
  • January 2016
    • Jan 15, 2016 HOW’S YOUR LINKEDIN MARKETING STRATEGY LOOKING FOR 2016? Jan 15, 2016
  • December 2015
    • Dec 7, 2015 IT IS TIME TO PUBLISH ON LINKEDIN PULSE… BUT FIRST A FEW TIPS… Dec 7, 2015
  • October 2015
    • Oct 26, 2015 TRIED AND TESTED...CASE STUDY Oct 26, 2015
    • Oct 1, 2015 YOU NEED A DIGITAL STRATEGY... WHETHER YOU LIKE IT OR NOT. Oct 1, 2015
  • August 2015
    • Aug 9, 2015 VIDEO MARKETING - THE BUZZ OF THE MOMENT. Aug 9, 2015
  • July 2015
    • Jul 20, 2015 SIMPLE TIPS ON HOW TO ENGAGE ON LINKEDIN Jul 20, 2015
    • Jul 14, 2015 EMAIL LIST BUILDING TIPS Jul 14, 2015
  • June 2015
    • Jun 21, 2015 THINK MOBILE.... Jun 21, 2015
    • Jun 8, 2015 PICTURES CAN TELL A THOUSAND WORDS.... Jun 8, 2015
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
— Chris Contino Principal at Derwent Executive Search China

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Lucy Bingle, PO Box 613, Botany NSW 1455, Australia