It happens to us all. You can't see the trees from the forest. What have you got to say that anyone is going to be interested in?
You know that your digital marketing strategy requires consistent content marketing. But sometimes it feels like SUCH A DRAG....
Here are some tactics to get your MARKETING MOJO back.
FIRST THINGS FIRST...
- Create a Content Calendar - Decide how often you need to create content. If you are going to share content weekly or monthly SCHEDULE IT, that way you have to commit.
- Have a Content Brainstorming Session - You guys are the EXPERTS. Remember you have a product or service that solves problems. Why do customers/clients like talking to you? What do you help people with?
Come up with 6, 12 or 52 topics! Once you have the topics, you are one step closer to getting the job done.
- Slice & Dice Your Content - Remember content can be cut in many ways, long-form posts, videos, infographics or a bullet point list. Read more about slicing & dicing content here.
CREATE YOUR CONTENT
If the ideas don’t pop and words don’t flow, it’s usually because you haven’t done enough planning or research, you don’t know your main point, or you haven’t organised your thoughts.
One of the best ways to find your "main point" is to write the conclusion first. The conclusion generally gives the bottom line point of your entire piece. So write it first, and you’ll be forced to summarize what your article is all about.
Make sure you:
- Select your topic and approach
- Take a break
- Edit Again
DEAL WITH PROCRASTINATION
Sometimes it isn’t writer’s block, it's procrastination that stops us from being able to write. Often this stems from doubt in our ability. Other times, we dread starting because the project seems too big or overwhelming. Sometimes, it’s both.
Here are some tips to help overcome procrastination:
- Break down the project into individual tasks.
- Give yourself a hard deadline for completing each one.
- Make yourself accountable to someone
If you're NOT A WRITER, and you don't like doing it. Stop beating your head against a wall. Outsource...
There are plenty of GREAT CONTENT WRITERS out there. I am a big believer in outsourcing your areas of weaknesses to others. This frees up time for you to focus on other areas of business that you are AWESOME AT :-).