LinkedIn Marketing and where it sits in modern marketing - the more things change, the more they stay the same.
Nearly six decades ago an unassuming Notre Dame marketing professor known as E. Jerome McCarthy came up with the four Ps of marketing: Product, Price, Place, and Promotion. These are the pillars of your business, intersecting with every single aspect of what you’re trying to achieve. According to McCarthy, you let one P down, and the rest will tumble like a house of straw with the big bad wolf at the door.
While the world has faced a few, ahem, changes since the 1960s when McCarthy reigned supreme, the principles have stood the test of time and what was once regarded as revolutionary has been adapted into everything from marketing software to modern digital marketing methods.
So how does LinkedIn fit within the framework in contemporary times? To put it in layman terms, it’s kicking goals left, right and centre. Here comes the statistics train and we’re all going to jump aboard. With more than 500 million professionals signed on, LinkedIn’s content catapultian is colossal. The network is the number one channel for business-to-business (B2B) marketers to distribute content and is rated as the top social network for lead generations. But, you can have the shiniest content around, but without the distribution, it’s going to be as useful as a chocolate teapot. This is the kicker. LinkedIn whips up more than half of all traffic to B2B sites. That fabulous blog you’ve been slaving over? Chances are you’re going to see a ton more love if you’re sharing it where all the Fortune 500 kids hang out. With more than 9-billion content impressions a week (correct, I meant to say that) LinkedIn is a mecca for content engagement - with no hilarious cat videos or Donald Trump memes distracting on the sidelines. And the cherry on top? Only three million users share content weekly. This means your content has an enormous scope of engagement, with a quality, professional, business orientated network that wants to engage with your work. And the network is speaking, with 91 percent of marketing executives saying LinkedIn is their preferred platform when it comes to relevant content, ranking far above online news sites and other social media channels. It is on LinkedIn in that you can meaningfully build a relationship with a willing audience that is head and shoulders above the white noise of the churning, 24/7 online machine.
Intrigued and still a little bamboozled? Let’s talk. Our team of digital marketing specialists can pare back the jargon and give you the tools to get on top of your LinkedIn marketing game.
Statistics sourced from https://business.linkedin.com/marketing-solutions/audience & www.omnicoreagency.com/linkedin-statistics