Discover tools for LinkedIn marketing

Wondering how to increase your lead generation, social selling and social media engagement? We showcase the latest, most user-friendly software that will amplify your digital marketing strategy in no time.

In our last blog, Lucy Bingle talked all things employee advocacy and the importance of getting staff on board using key media platforms such as LinkedIn as part of a company’s overall digital strategy. This week we share some quick, simple and effective tips on creating (free) shareable content that will have maximum impact when it comes time to hit send.

Here is our team’s current go-to list of sites that we love for creating eye-catching content.

VENNGAGE

B2B marketers have been on the Venngage bandwagon for some time thanks to this clever design software offering hundreds of different infographic templates. The process is straightforward with users simply dragging and dropping their statistics and data to create professional charts and infographics. The end result is an easy-to-digest snapshot of otherwise complex (and sometimes boring) data.

www.venngage.com

BEAM

Another handy little tool to include in your content creation kit is Beam, a kind of express version of Venngage. It’s as easy as copying and pasting your statistics directly from an Excel document or Google Spreadsheet and Beam will have a pie chart, bar chart, or a line graph ready in seconds. A firm favourite in our office as it instantly makes posts look credible and insightful, plus the charts are perfectly formatted for social media. You can also download your charts and share with anyone.

www.beam.venngage.com

PABLO

Social selling is dependent on fabulous visual content, and Pablo is ideal for creating beautiful posts that will help boost social media engagement. The easy-to-navigate software allows users to create posts either by either uploading a company image or choosing one of Pablo’s 600,000 searchable images. There are 25 fonts to choose from and the site also allows users to share to popular social networks directly from Pablo or you can download to use elsewhere.

www.pablo.buffer.com

CANVA

Canva is a user-friendly online graphic design solution that allows you to create smart, on-message marketing materials, presentations and social media graphics for any industry.

We love it for blogging and enhancing LinkedIn posts thanks to the easy-to-use design editor, heaps of layouts and a huge social graphics template collection that allows us to customise graphics for blogs and other social media platforms. If you want to take it to the next level upgrade to Canva for Work which allows you to save your brand’s colours, design tools, and templates as well as share folders with your team

www.canva.com

For more insights into creating a strong digital strategy, LinkedIn marketing, social selling and lead generation please contact us at lucybingle.com

#linkedInmarketing #brandbuilding #creativetools