Too many leaders show up on LinkedIn sounding like walking press releases. Full of buzzwords, corporate speak, and long-winded “statements” that feel more like a shareholder update than a human being sharing their perspective.
Here’s the thing: if you want to build influence on LinkedIn, you’ve got to ditch the jargon and show up as a real person. People follow leaders they can relate to, not leaders who sound like robots.
So how do you strike the right balance between professionalism and personality?
1. Lead with Stories, Not Statements
Instead of announcing “We’re driving innovation through strategic partnerships,” share a short story about a challenge you faced, the lesson learned, and the outcome. Stories stick. Jargon doesn’t.
💡 Pro tip: A simple “This is what happened. This is what I learned. This is what it means for us” format works every time.
2. Write Like You Talk
If you wouldn’t say it out loud in a meeting, don’t write it on LinkedIn. Swap out stiff language for approachable, conversational wording.
❌ “Our organisation remains steadfast in its commitment to fostering synergy.”
✅ “We’re focused on building stronger partnerships - and it starts with listening.”
3. Show the Human Side of Leadership
Share moments that reveal your values, your challenges, and even your mistakes. Vulnerability builds trust. A post about how you navigated a tough decision often resonates more than polished “wins.”
Remember, leadership influence isn’t about perfection - it’s about connection.
4. Add Value, Not Noise
Your network doesn’t need another cliché-filled post. What they want is insight. Share your perspective on industry trends, leadership lessons, or behind-the-scenes glimpses into how you make decisions. Keep it practical and actionable.
5. Consistency Builds Influence
You don’t need to post daily, but you do need to show up regularly. Comment on conversations, join discussions, and keep your voice active. Influence is built drip by drip, not in one viral post.
Final Thought
Being a leader on LinkedIn isn’t about being the loudest or the most polished - it’s about being authentic, consistent, and human.
When you drop the corporate jargon and share stories that connect, you don’t just build influence - you build trust. And trust is the real currency of leadership.