On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
The New Face of Leadership on LinkedIn: Humble, Human, and Helpful
The era of polished leadership is over. On LinkedIn, true influence comes from leaders who show up as real - humble, authentic, and generous with their knowledge. Today’s most trusted voices lead with purpose, share with honesty, and connect through authenticity and heart.
Why Thought Leadership Starts with Personal Storytelling
In today’s digital landscape, effective thought leadership on LinkedIn goes beyond sharing expertise - it’s about telling the story behind it. Personal storytelling bridges credibility and connection, turning professional insights into authentic, relatable content. Learn how weaving your experiences into your posts can elevate your LinkedIn strategy, strengthen your personal brand, and position you as a trusted voice in your industry.
LinkedIn for Leaders: Building Influence Without the Corporate Jargon
Too many leaders sound like walking press releases on LinkedIn - packed with buzzwords and corporate jargon. The truth is, influence isn’t built through polished statements, it’s built through authenticity, storytelling, and consistency. This article unpacks how leaders can show up as relatable humans, not robots, and build genuine trust with their networks.
Leadership on LinkedIn: It Starts with Showing Up
Let’s clear one thing up: Leadership on LinkedIn isn’t about having the most polished bio or posting once a quarter with a company press release.
True leadership? It starts with showing up.
The most influential executives on LinkedIn aren’t just sharing achievements - they’re showing humanness, consistency, and genuine thought. And that’s what cuts through.
Why You? Why Now?
As a senior executive, your voice carries weight. People want to hear how you think, how you lead, and how you navigate challenges - especially now, when trust and transparency are everything.
But here's the kicker: You don’t need to reinvent the wheel. You just need to be present.
1. Show Up Authentically (Not Perfectly)
Your team, your clients, your future talent - they're not expecting perfection. They're looking for realness. And LinkedIn is the perfect space for that.
✅ Share what you’re learning.
✅ Talk about what’s working - and what’s not.
✅ Reflect on industry trends through your lens.
💬 Try this: “We didn’t hit every target this quarter - but we learned more than we expected. Here’s what we will do differently…”
That’s leadership. That’s credibility. That’s human.
2. Be Consistent - Not Occasional
One post a year isn’t presence. It’s a postcard.
Consistency shows commitment. A short weekly insight, a quick thought on a leadership article, or even a two-line reflection from your day - that’s what builds trust.
💡 Pro tip: Treat LinkedIn like a conversation you’re part of, not a stage you perform on.
3. Talk Vision, Not Just Milestones
Yes, celebrating wins is great. But real leadership content leans into the why. Why does your work matter? What drives your decision-making? What do you see coming next?
The best leaders on LinkedIn share thinking, not just outcomes.
🔍 Thought-starters:
– “What’s one thing the industry isn’t talking about - but should be?”
– “What leadership lesson did you wish you learned ten years earlier?”
– “What’s something you changed your mind about this year?”
4. Remember: You Set the Tone
When leaders show up online with clarity and candour, they give everyone around them permission to do the same. That includes your employees, your industry peers, and the next generation of talent.
You don’t need to be loud. You just need to be visible - and real.
Final Word
Leadership on LinkedIn isn’t about perfection or performance. It’s about presence. It’s about honesty. And it’s about starting conversations that matter.
So if you’re waiting for the perfect words, or the perfect time - don’t. Just show up. Start where you are. Your voice matters.
Need help finding your voice on LinkedIn?
Let’s build your Leaders’ presence with purpose. Lets have a chat about our LinkedIn Brand Ambassador Program and/or our LinkedIn Masterclass (perfect for the Leadership Team).