On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
Why Thought Leadership Starts with Personal Storytelling
In today’s digital landscape, effective thought leadership on LinkedIn goes beyond sharing expertise - it’s about telling the story behind it. Personal storytelling bridges credibility and connection, turning professional insights into authentic, relatable content. Learn how weaving your experiences into your posts can elevate your LinkedIn strategy, strengthen your personal brand, and position you as a trusted voice in your industry.
Video Is King: How to Use Short-Form Video to Boost Engagement on LinkedIn
In today’s digital landscape, short-form video is reshaping the way we connect on LinkedIn. As attention spans continue to decline, videos under 60 seconds provide a powerful means of increasing engagement, showcasing your brand, and quickly sharing valuable insights. From creating a strong hook and telling concise stories, to optimising for mobile and leveraging LinkedIn’s native video features, short-form content can enhance your presence and encourage genuine interaction. When aligned with your brand values and audience needs, this format becomes a key driver of professional growth and visibility on the platform.
The Science of Consistency
Consistency isn’t just a nice-to-have on LinkedIn; it’s a brand-building superpower.
For organisations looking for visibility, credibility, and quality leads, showing up weekly is a strategic move backed by both psychology and platform mechanics. Regular posting doesn’t just keep your brand top of mind- it signals reliability, strengthens trust, and plays directly into LinkedIn’s algorithmic sweet spot.