On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
The New Face of Leadership on LinkedIn: Humble, Human, and Helpful
The era of polished leadership is over. On LinkedIn, true influence comes from leaders who show up as real - humble, authentic, and generous with their knowledge. Today’s most trusted voices lead with purpose, share with honesty, and connect through authenticity and heart.
Why Thought Leadership Starts with Personal Storytelling
In today’s digital landscape, effective thought leadership on LinkedIn goes beyond sharing expertise - it’s about telling the story behind it. Personal storytelling bridges credibility and connection, turning professional insights into authentic, relatable content. Learn how weaving your experiences into your posts can elevate your LinkedIn strategy, strengthen your personal brand, and position you as a trusted voice in your industry.
Beyond Vanity Metrics: How to Measure True LinkedIn Success
On LinkedIn, success isn’t defined by likes or follower counts - it’s defined by impact. While vanity metrics may look impressive, they don’t always reflect true influence or business growth. Real LinkedIn success is about building credibility, sparking meaningful engagement, and being visible to the right audience, especially decision-makers who can open new doors. Discover how to move beyond surface-level stats and measure what really matters for your brand and career.
LinkedIn for Leaders: Building Influence Without the Corporate Jargon
Too many leaders sound like walking press releases on LinkedIn - packed with buzzwords and corporate jargon. The truth is, influence isn’t built through polished statements, it’s built through authenticity, storytelling, and consistency. This article unpacks how leaders can show up as relatable humans, not robots, and build genuine trust with their networks.