On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
Beyond Vanity Metrics: How to Measure True LinkedIn Success
On LinkedIn, success isn’t defined by likes or follower counts - it’s defined by impact. While vanity metrics may look impressive, they don’t always reflect true influence or business growth. Real LinkedIn success is about building credibility, sparking meaningful engagement, and being visible to the right audience, especially decision-makers who can open new doors. Discover how to move beyond surface-level stats and measure what really matters for your brand and career.
The Science of Consistency
Consistency isn’t just a nice-to-have on LinkedIn; it’s a brand-building superpower.
For organisations looking for visibility, credibility, and quality leads, showing up weekly is a strategic move backed by both psychology and platform mechanics. Regular posting doesn’t just keep your brand top of mind- it signals reliability, strengthens trust, and plays directly into LinkedIn’s algorithmic sweet spot.