On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
The New Face of Leadership on LinkedIn: Humble, Human, and Helpful
The era of polished leadership is over. On LinkedIn, true influence comes from leaders who show up as real - humble, authentic, and generous with their knowledge. Today’s most trusted voices lead with purpose, share with honesty, and connect through authenticity and heart.
Why Thought Leadership Starts with Personal Storytelling
In today’s digital landscape, effective thought leadership on LinkedIn goes beyond sharing expertise - it’s about telling the story behind it. Personal storytelling bridges credibility and connection, turning professional insights into authentic, relatable content. Learn how weaving your experiences into your posts can elevate your LinkedIn strategy, strengthen your personal brand, and position you as a trusted voice in your industry.
Beyond Vanity Metrics: How to Measure True LinkedIn Success
On LinkedIn, success isn’t defined by likes or follower counts - it’s defined by impact. While vanity metrics may look impressive, they don’t always reflect true influence or business growth. Real LinkedIn success is about building credibility, sparking meaningful engagement, and being visible to the right audience, especially decision-makers who can open new doors. Discover how to move beyond surface-level stats and measure what really matters for your brand and career.
AI + LinkedIn: How to Use It Without Losing Your Voice
AI is everywhere right now - drafting emails, generating images, even writing posts. And yes, it can absolutely save you time on LinkedIn. But here’s the thing: if you lean on it too heavily, you risk sounding like everyone else.
And the last thing you want on LinkedIn? To blend in.
The good news: you don’t have to choose between efficiency and authenticity. Used wisely, AI can spark ideas, polish your writing, and help you show up consistently - while you keep the human voice, stories, and perspective that make people actually want to follow you.