Let’s face it - attention is the currency online.
And the harsh truth?
You have one line to earn it.
Not a paragraph. Not a minute.
Just. One. Line.
So if your post starts with “Excited to share…” or “I just wanted to say…”
Stop right there.
You’ve already lost them.
The first line is your hook. Make it work harder.
It’s the difference between a scroll and a stop. Between a glance and a click.
Whether you're writing a LinkedIn post, an About section, or your next newsletter, the opening line should pull people in. It should spark curiosity, create tension, or feel so relatable they can’t help but read on.
Let me show you how.👇
1. Start with a bold statement
Say something unexpected. Challenge the norm. Cut through the noise.
“Most LinkedIn advice is rubbish.”
Boom. Instant attention.
2. Open with a question
Make it short, sharp, and make sure it matters to your audience.
“Still posting content and getting crickets?”
It’s not just a question. It’s a conversation starter.
3. Tell a micro-story
A line that sets the scene and gets us leaning in.
“My client almost deleted her LinkedIn profile last week.”
That’s intrigue. That’s emotion. That’s a reason to keep reading.
4. Use contrast
Make the reader pause with something unexpected or contradictory.
“I built my business on LinkedIn - and I never once talked about my services.”
Say what?! Now they have to know more.
5. Cut the fluff
No “hope you’re well.” No “just a quick one.”
Every word in your first line has to earn its place.
TL;DR?
📌 Your first line isn’t a warm-up.
It’s the main event.
Lead with something that makes your audience stop scrolling and start engaging.
✨ Be bold. Be clear. Be human.
You’ve only got one line.
Make it count.
Not sure if your hooks are doing the job?
Let’s audit your content together - and get you writing scroll-stopping openers that actually convert.
Ready to stand out? Let’s connect.