Most people waste the first line of their post - and with it, the reader’s attention.

Whether it’s “Excited to share…” or “Hope you’re doing well,” these openers do little to stop the scroll. In a world where attention spans are shorter than ever, your opening line is the moment.

This article unpacks how to craft hooks that cut through the noise - from bold statements and sharp questions to micro-stories and clever contrasts. Because on LinkedIn, your first line isn’t the intro. It’s the invitation.