Here’s a little reminder for busy professionals: your profile isn’t a list of past jobs - it’s your professional reputation on display for the world to see.
A static resume tells people what you’ve done. A strong LinkedIn presence shows who you are, what you stand for, and why you’re worth listening to. And trust me - THIS difference is exactly what sets the go-to experts apart from everyone else.
It’s Not About Ticking Boxes
A lot of people think: “I’ll update my profile picture, add my job title, copy-paste my duties, and tick - done.” But that’s just scratching the surface.
Today, people want stories, not dot points. They want to know what drives you. They want to see how you think. They want proof that you’re actively shaping your industry - not just passively working in it.
How to Show, Not Just Tell
So, what does this mean in practice?
1️⃣ Craft a Headline That Says More
Your headline shouldn’t just be your job title - it’s your digital handshake. Make it clear how you help, what you believe in, or what you stand for.
2️⃣ Write a Summary That Sounds Like You
Your ‘About’ section is your chance to tell your professional story - the why behind the what. Avoid jargon. Use real language. Let people hear your voice.
3️⃣ Share Content That Proves It
Don’t just have a great profile - show up. Post insights. Share behind-the-scenes lessons. Celebrate wins (and lessons learned from the losses, too). When you show up consistently, you become the person others think of first.
4️⃣ Engage Like a Human
Your network wants to connect with you, not a robot. Comment thoughtfully, join conversations, and don’t be afraid to have an opinion - it’s the fastest way to build genuine credibility.
Your Reputation Deserves More
Your next opportunity probably won’t come from a cold application - it’ll come from someone who already knows who you are because of how you show up online.
So, the question is: What’s your LinkedIn saying about you right now?
If the answer is “not much”… don’t stress. That’s where we come in.
Book a 1:1 strategy session with me and let’s transform your LinkedIn from a static resume into a living, breathing showcase of the expert you are - and the leader you’re becoming.
✨ Because your reputation is far too important to be left on autopilot.