THE GOAL OF ADVERTISING HAS ALWAYS BEEN TO BUILD BRAND AWARENESS, STAND APART FROM YOUR COMPETITION AND (FINGERS CROSSED) BE THE CHOSEN ONE.
Creating short videos is a great way to promote your business. No matter what you do or sell, or how large or small your business. Short videos (1-2 minutes) are well received by your prospects and existing customers. AND the best bit, you don’t have to be a Hollywood producer or have Coca-Cola’s budget to produce engaging, shareable videos.
When it comes to social and online marketing, companies are realising that video has a dominant role to play in your content marketing mix. Video marketing captures the users attention and gives you the opportunity to deliver your message in an easy format that everyone can understand.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Viewers also retain 95% of a message when they watch a video compared to 10% when reading it in text.
What’s the big deal about video?
There are multiple social media platforms where you can create and post mini-videos, greatly expanding your sharing reach beyond the usual YouTube;
- LinkedIn Professional Portfolio videos
- Vine (6-seconds)
- Instagram (15-seconds)
- Facebook (videos that can be 2 or 3 minutes long)
- Google+ news feeds
- Pinterest pins
Video can reinforce your authority, humanize your business and builds trust. Adding video to your marketing mix boosts SEO, too. If your video shows up in search results, you’re sure to attract more attention.
What content can I use?
Almost anything can make good content. You can be informative, or be light-hearted and entertaining.
Use short video for “show and tell.”
- Do a voice-over format, where viewers can focus on watching presentation, drawings, photos, text or moving video – while listening to an unseen speaker. Or let your images speak for themselves and set your video to music.
- Do an interview with your in-house business expert
- Do a demonstration - explain step-by-step how to put together or use your product. Or where you explain how you perform a particular service.
A few Stats for you:
52% of consumers say that watching a video makes them more confident in online purchase decisions.
According to Forbes, 59% of executives would rather watch a video than read text.
Blogs that incorporate video attract 3-times as many inbound links as blogs without video.
One of the biggest questions I get asked when discussing video marketing is how long a video should be? If your video is over 2-minutes, you can expect a 60% of users to click away from your video. The "sweet spot" for most video marketing pieces should be one minute.
REMEMBER - THE BEST THING ABOUT VIDEO MARKETING IS THE ABILITY TO CONNECT PROSPECTS WITH YOUR BRAND! THEY WILL UNDERSTAND WHO YOU ARE, AND WHAT YOU DO QUICKLY.
There are many companies that that specialise in creating professional custom videos that take your business to the next level. This gives you an opportunity to connect high-tech with a high-touch customer service.
I recommend AT LEAST ONE professionally crafted video to use when marketing your business.
If your business is on a tight budget, there are still great ways to take advantage of video marketing. Businesses can use their own smartphone cameras and create a "grassroots" video marketing campaign. Set-up product launches, special events or tutorials through video marketing and share on your website, LinkedIn and other social media platforms.
Micro-videos are a great tool for businesses, create a 10-second commercial, promotion or client / customer testimonial. Prospects can quickly view messages on their social media feeds.