QUICK TIPS: 5 Things to IMPROVE Visibility and Engagement

1. BEFORE YOU POST
- Comment on a few posts that appear in your feed
- Reply to comments that have come through on your posts
- Interact with posts that appear in your feed

2. CHECK THE TONE of your post 😊
- Is the message engaging?
- Have you added a video or an image?
- Does the post sound like "you"?
The Tone of Voice influences how people respond to your message.

3. OPTIMISE your Profile Page
- Make it easy for people to find out more about you
- Make it easy for people to get in touch with you
- Take advantage of all the different sections of your page
Your profile page should be a leadmagnet

4. REVIEW your Featured Section
- Add current high-performing posts, case studies, media releases, videos, newsletter links, and website page
- These pieces of content validate that you are an expert!

5. CONSISTENCY IS KEY

- The LinkedIn Algorithm rewards consistency, so stop the erratic LinkedIn activity and start scheduling 1-2 high-quality posts per week.

QUICK TIPS: 8 Things to do NOW on LinkedIn

Remember 2024 is all about "Start Strong, Stay Strong" 💪

1. SCROLL through your feed and UNFOLLOW anyone who doesn't interest you OR isn't adding value to your feed.

Is this individual insightful, a client, a potential client, an influencer, or a valuable connection? If the answer is NO... time to unfollow (especially if they don't make you feel good).

2. CHECK your LinkedIn settings and make sure your LinkedIn profile photo is set to public.

This is also the time to review your current headshot and make sure it is a goodie 😊 - Is it a current (not 10 years old), friendly, approachable, clear, head/shoulders profile pic.

3. BOOKMARK profile pages of those that matter

These are Clients, Prospects, Content Creators.

4. REVIEW your Featured Section

Add current high-performing posts, case studies, media releases, videos, newsletter links, and website page.

5. GO to Settings, scroll down to "People also Viewed", and turn it off.

This section shows your competitors down the side of your profile.

6. UPDATE your Contact Info on the top of your Profile Page

Include the right website, and the right email address.

7. SEEK 3-5 recommendations from previous clients for your LinkedIn profile page.

And then create client testimonial tiles in Canva to be used as LinkedIn posts.

8. EDIT Your LinkedIn Profile URL

Get rid of all the gobbledegook at the end. We want a nice clean URL https://lnkd.in/gcVr72Be - so you can then use it in other marketing collateral such as email signatures, pitch documents, proposals, and website pages.

QUICK TIPS: Quotes to Inspire Take Strategic Actions

Today I am sharing with you the "Lucy Bingle" quotes that have been published over the years... I am hoping to inspire you to take strategic action on this powerful professional platform.

⭐️ Quote 1: "Your LinkedIn profile is the first digital touchpoint of your personal professional brand – make it count."

⭐️ Quote 2: "Share content that sparks conversations and resonates with your audience."

⭐️ Quote 3: "Connect with intent and nurture your LinkedIn network."

⭐️ Quote 4: "Unlock the full potential of LinkedIn by exploring and using the advanced features, they are constantly evolving."

⭐️ Quote 5: "Your people are your biggest asset. Give them the tools and education to be your best brand fans."

As Lucy Bingle wisely notes, "LinkedIn is a dynamic ecosystem where proactive engagement and strategic actions can redefine your success."

Embrace these key tactics, and watch as your LinkedIn presence transforms into a thriving hub of opportunities.

The takeout from the above is to be real, be authentic, position yourself properly on LinkedIn, and get active TODAY.

QUICK TIPS: New Feature in Company Page to Engage with Audience

Have you noticed that your Company Page has a messaging inbox?

This feature makes it easier for Page Admins to engage with their audience.

“We want to make it as easy as possible for marketers to reach… future buyers and for those future buyers to connect with brands”.

“Pages Messaging will help power a two-way conversation, so when a member has questions about a product or company, they can reach out directly to the brand through their Page.”

Your LinkedIn Company Page has a dedicated Inbox so that they can manage these two-way conversations and prioritise enquires that matter most to your business.

Let me know how you go with this. I’m interested to see if brands are using this feature and if things get really overwhelming, you can turn off Messaging entirely by turning off the Message button toggle in your Inbox Settings. 👏🏼👏🏼

Lastly, make sure you ring the bell 🔔 on those Company Pages that matter to you. This is an opportunity for you to muscle your way in front of prospects, clients and others! 💪

QUICK TIPS: 7 Must-Do's on LinkedIn to Achieve Success and Get Your MOJO Back

Feeling fatigued and a bit cynical about the #LinkedIn super-power?

FACT - 1% OF LINKEDIN MEMBERS CREATE CONTENT ON THIS PLATFORM.

Here are 7 must-dos on LinkedIn to achieve success and get your MOJO back. 🕺

1. Complete your Profile Page - You would never stand up and present or pitch without preparation (well most of us don't) and yet you have a scrappy, messy, out-of-date LinkedIn profile page that over 900 million people can look at. And then you expect to win new business; land a Board role; get hired, etc. - makes no sense.

2. Know and Grow your Audience - identify who you need to get in front of to win new business; get hired; or land the next Board role - get laser-focused on the audience - it matters

3. Personalise your Messages - who likes receiving generic, spammy messages? No one! Tailor your messages, and be upfront and authentic - some may read and ignore but plenty won't.

4. Don't Post Crap. Think about your Content Strategy - chop it up into these 5 silos - capability | knowledge sharing | events | partnering & collaborating | community
We have been doing this for over 8 years - we know this mix works. Trust us.

5. Success Stories Matter - Ignore the haters (they are boring 😂 )
Share your case studies and testimonials - remember people pay you for your services and products - they need to know it works before they purchase.

6. Be Human - let your personality shine through - people underpin this platform, so it is important to be friendly, approachable, and authentic (I can hear you all cringe as I say this, but it is true 🧡)

7. Measure Success - Don't ignore the LinkedIn analytics - look at the numbers, look at the audience... Is your activity working? Are you cutting through, being noticed? Are opportunities flowing?

Need help getting your strategy sorted? Reach out, we are here to help. 😊

We eat, sleep, walk, talk #LinkedIn