Feeling fatigued and a bit cynical about the #LinkedIn super-power?
FACT - 1% OF LINKEDIN MEMBERS CREATE CONTENT ON THIS PLATFORM.
Here are 7 must-dos on LinkedIn to achieve success and get your MOJO back. 🕺
1. Complete your Profile Page - You would never stand up and present or pitch without preparation (well most of us don't) and yet you have a scrappy, messy, out-of-date LinkedIn profile page that over 900 million people can look at. And then you expect to win new business; land a Board role; get hired, etc. - makes no sense.
2. Know and Grow your Audience - identify who you need to get in front of to win new business; get hired; or land the next Board role - get laser-focused on the audience - it matters
3. Personalise your Messages - who likes receiving generic, spammy messages? No one! Tailor your messages, and be upfront and authentic - some may read and ignore but plenty won't.
4. Don't Post Crap. Think about your Content Strategy - chop it up into these 5 silos - capability | knowledge sharing | events | partnering & collaborating | community
We have been doing this for over 8 years - we know this mix works. Trust us.
5. Success Stories Matter - Ignore the haters (they are boring 😂 )
Share your case studies and testimonials - remember people pay you for your services and products - they need to know it works before they purchase.
6. Be Human - let your personality shine through - people underpin this platform, so it is important to be friendly, approachable, and authentic (I can hear you all cringe as I say this, but it is true 🧡)
7. Measure Success - Don't ignore the LinkedIn analytics - look at the numbers, look at the audience... Is your activity working? Are you cutting through, being noticed? Are opportunities flowing?
Need help getting your strategy sorted? Reach out, we are here to help. 😊
We eat, sleep, walk, talk #LinkedIn