Remember 2024 is all about "Start Strong, Stay Strong" 💪

1. SCROLL through your feed and UNFOLLOW anyone who doesn't interest you OR isn't adding value to your feed.

Is this individual insightful, a client, a potential client, an influencer, or a valuable connection? If the answer is NO... time to unfollow (especially if they don't make you feel good).

2. CHECK your LinkedIn settings and make sure your LinkedIn profile photo is set to public.

This is also the time to review your current headshot and make sure it is a goodie 😊 - Is it a current (not 10 years old), friendly, approachable, clear, head/shoulders profile pic.

3. BOOKMARK profile pages of those that matter

These are Clients, Prospects, Content Creators.

4. REVIEW your Featured Section

Add current high-performing posts, case studies, media releases, videos, newsletter links, and website page.

5. GO to Settings, scroll down to "People also Viewed", and turn it off.

This section shows your competitors down the side of your profile.

6. UPDATE your Contact Info on the top of your Profile Page

Include the right website, and the right email address.

7. SEEK 3-5 recommendations from previous clients for your LinkedIn profile page.

And then create client testimonial tiles in Canva to be used as LinkedIn posts.

8. EDIT Your LinkedIn Profile URL

Get rid of all the gobbledegook at the end. We want a nice clean URL https://lnkd.in/gcVr72Be - so you can then use it in other marketing collateral such as email signatures, pitch documents, proposals, and website pages.