QUICK TIPS: 5 Things to IMPROVE Visibility and Engagement

1. BEFORE YOU POST
- Comment on a few posts that appear in your feed
- Reply to comments that have come through on your posts
- Interact with posts that appear in your feed

2. CHECK THE TONE of your post 😊
- Is the message engaging?
- Have you added a video or an image?
- Does the post sound like "you"?
The Tone of Voice influences how people respond to your message.

3. OPTIMISE your Profile Page
- Make it easy for people to find out more about you
- Make it easy for people to get in touch with you
- Take advantage of all the different sections of your page
Your profile page should be a leadmagnet

4. REVIEW your Featured Section
- Add current high-performing posts, case studies, media releases, videos, newsletter links, and website page
- These pieces of content validate that you are an expert!

5. CONSISTENCY IS KEY

- The LinkedIn Algorithm rewards consistency, so stop the erratic LinkedIn activity and start scheduling 1-2 high-quality posts per week.

“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
— Chris Contino Principal at Derwent Executive Search China