Let's talk content and how we can get more eyeballs across your LinkedIn posts 👀
Content that gets the best reach on LinkedIn:
💥Text
💥 Documents
💥 Videos
3 Types of LinkedIn posts that really get you noticed:
1. Social Posts - people & culture
2. Visual Posts - think infographics, explainers
3. Indepth Post (that Demonstrates Expertise) - research docs, whitepapers, case studies, statistics
QUICK TIPS: How to Consistently Win New Business
The truth is most of business relationships start right here on LinkedIn 🥰
How? Show up — week in, week out.
➡️ Share Insights and Tips, with Rhythm and Consistency
➡️ Post Weekly - It could be an article demonstrating our expertise. It could be a people post - think events, peopleandculture, awards. It could be a case studies showcasing how we work and the results we help achieve.
➡️ Always Engage with my Network's Feed - Give love back to LinkedIn community. Don't just hit the emojis on posts. COMMENT. This puts the lens on you— your thoughts, your support, your insights, your knowledge.
➡️ Consistently Grow my LinkedIn Community - Personalise this strategy, this makes your community valuable and relevant, and also to your business. Get pointy on who you want to be talking to and who you want to notice you.
➡️ Use the LinkedIn Features that are being introduced all the time to get in front of the right people at the right time. Think Newsletters, DM campaigns, Ad campaigns, Events, and Audio Messages.
Need help getting your strategy sorted? Reach out, we are here to help.
QUICK TIPS: Why Bother to Get Noticed when there is HUGE Opportunity on LinkedIn
Did you know only 1% of active LinkedIn users create content, and they get 9 BILLION impressions a week.
There is HUGE opportunity here to stand out and get noticed.
Why would you bother to get noticed?
💥 Leadership - support and celebrate your organisation’s people, culture and expertise. This is the perfect platform to lead from the front. (And this helps enormously with talent attraction!)
💥 Career Move - think about your next gig, promotion, Board role (be seen as an industry expert, specialist, trusted advisor - employers of choice will notice)
💥 Brand Positioning - showcase your brands work, services, projects, case studies, insights (demonstrates you are the best 😊 - think new clients)
💥 Lead Generation - consistently showing up on LinkedIn sharing your knowledge, stories and insights
QUICK TIPS: 5 Hacks to Get the Most out of your "LinkedIn for Breakfast"
5 LINKEDIN HACKS to get the most out of your "LinkedIn for Breakfast" ❤️
1. Ring the Bell on #LinkedIn Profile Pages and Company Pages that You Need to be Following (clients, prospects, talent, industry leaders, influencers) - this ensures you have a more quality feed of content.
2. Use the NEW LinkedIn Post Scheduling Tool - available on both profile pages and company pages
3. Source Quality Posts by Hashtags - use the LinkedIn search bar and put in the hashtag you want to find news/info about eg. #lucybingle
4. When you Post, Don't Miss an Opportunity - tag authors, tag interviewers/interviewees, tag publications, tag the people in the video/photos
5. Use the Individual QR Code on the LinkedIn App (everyone has a unique code) to connect with people at meetings, networking events, conferences, etc. - make this part of your "networking' process - helps build a valuable, high quality LinkedIn community
Book a LinkedIn Masterclass for your team TODAY.
https://lnkd.in/es8iXMi
QUICK TIPS: How to Grow Your Personal Brand
So you want to grow your personal brand on LinkedIn, but you are feeling stuck 😵💫
We get it, it’s noisy out there. You are watching people seemingly “crush it” all around you and instead of that motivating you, you feel despondent and meh 🫤
Here are some simple steps to get you moving with success.
1. Ring the bell 🔔 on 10 - 20 industry Influencers (leaders) profile pages and 10 high value company pages (could be clients, prospects or next potential employer) - this will ensure relevant (interesting) content appears in your feed so you’ve got some good stuff to engage with.
2. Write Down a Laundry List of “Hot Topics” that You are Interested in (or expert in) that you could share insight around. These topics will then guide you in posts to create.
3. Write Another List of “Sources” - industry publications, blogs, YouTube channels, news sources etc - this will save you time when looking for high quality content. Save these sites as favourites on your browser.
4. Schedule your Posting - This keeps you accountable 🥸 - LINKEDIN FOR BREAKFAST - 3 Times a week for 40 mins
5. Mix Up Your Posts - storytelling, insights, knowledge, people & culture - experiment with different formats - video, carousel images, Linkedin articles, polls, infographics, PDFs
6. Be YOU - inject personality into your LinkedIn posts - humanise your personal professional brand - people like people, especially good, smart, insightful people ❤️