What Makes a “Good” Comment?
You don’t always have to post original content to stand out on platforms like LinkedIn. In fact, some professionals build their entire presence simply by leaving thoughtful, well-placed comments. But here’s the thing - not all comments are created equal. A quick “Great post!” or “Thanks for sharing” might be polite, but it won’t make people remember you.
So, what makes a “good” comment? Let’s break it down
1. Add Value, Don’t Just Agree
A good comment doesn’t simply echo what’s already been said - it adds to the conversation. Share an insight, personal experience, or relevant resource that helps others see the topic in a new light.
Example: Instead of saying, “Totally agree,” you could write, “I’ve seen this in action when my team implemented X - it cut our process time by 20%.”
2. Be Specific
Vague comments get lost in the scroll. Specific details make your thoughts memorable.
Not great: “Good tips.”
Better: “Tip #3 really resonated - our client onboarding improved drastically when we started doing X.”
3. Ask Thought-Provoking Questions
Questions spark replies, and replies create visibility. When you engage the author and the audience, you position yourself as someone worth talking to.
“You mentioned consistency as key - how do you maintain it when engagement dips?”
4. Keep It Professional, Yet Human
You want to sound approachable, not robotic. Use a natural tone while maintaining professionalism. A touch of personality or humour (when appropriate) can make you stand out.
5. Focus on the Author, Not Yourself
The best comments feel like a contribution, not a sales pitch. Avoid turning every comment into a plug for your own work. People notice generosity - and they remember it.
6. Consistency Wins
Commenting once in a blue moon won’t move the needle. Make it a habit to engage with posts from people in your network (and beyond) regularly. Over time, this builds familiarity and trust.
Why It Works
When you comment well, you:
Increase your visibility without creating original posts.
Build relationships with both the author and their audience.
Position yourself as a knowledgeable, helpful voice in your field.
The secret? Treat commenting as micro-networking. Every comment is a chance to be seen, remembered, and respected.
💡 Pro tip:
Pick 5–10 key people in your industry and make it a habit to meaningfully engage with their posts each week. It’s a low-effort, high-impact visibility strategy.