In today's fast-paced digital landscape, short-form video content is revolutionising the way we interact on social media platforms, including LinkedIn. Understanding how to harness this powerful medium can significantly boost your engagement and elevate your presence on LinkedIn.
Why Short-Form Video?
Short-form video content is rapidly gaining traction across various social media channels due to its ability to capture attention quickly. With the average attention span decreasing, content that is quick and to the point tends to perform better, making videos under 60 seconds particularly effective. On LinkedIn, integrating these videos into your content strategy can increase engagement rates, allowing you to showcase your brand's personality and message more effectively.
How to Use Short-Form Video on LinkedIn
1. Craft a Strong Hook
The first few seconds of your video are pivotal. A compelling hook ensures viewers continue watching. Start with an intriguing question, a bold statement, or a captivating visual to draw your audience in immediately. Remember, the goal is to engage your audience right from the outset.
2. Focus on Storytelling
Despite the brevity, storytelling remains key. Narratives that resonate emotionally with the audience can significantly enhance engagement. Ensure your video has a clear structure, consisting of an introduction, a middle section that elaborates on the point, and a conclusion with a strong call to action.
3. Add Value
Content that lacks substance won’t perform well, even if it’s visually appealing. Provide valuable insights, tips, or information that your audience can apply. Educational content, thought leadership snippets, and industry insights are examples of value-driven videos that perform well on LinkedIn.
4. Optimise for Mobile Viewing
The majority of social media content is consumed on mobile devices. Ensure your videos are mobile-friendly by using vertical or square formats, which offer a better viewing experience on smartphones. Subtitled content is also crucial, as many users watch videos with the sound off.
5. Include a Clear Call-to-Action
End your videos with a call-to-action (CTA). Whether it's encouraging viewers to comment, share, connect, or visit your website, a clear CTA can effectively guide engagement. Directly invite your audience to interact with your content and take further action.
6. Use LinkedIn's Native Video
Uploading videos directly to LinkedIn rather than sharing links to external platforms such as YouTube can greatly enhance visibility and user engagement. LinkedIn's algorithm favours native content, boosting your chances of reaching a wider audience.
7. Analyse and Adapt
Finally, monitor your video’s performance using LinkedIn analytics. Pay attention to metrics such as views, engagement rates, and viewer feedback. Understanding what works and what’s not, allows you to refine your approach and deliver more effective content tailored to your audience’s preferences.
Short-form video, when used strategically, can increase LinkedIn engagement. By creating concise, value-driven, and engaging content, you can effectively engage connections, enhance your professional branding, and showcase your expertise. Aligning with our values of approachability and helpfulness, this strategy encourages authentic interactions, amplifying your voice and extending your reach on LinkedIn.