It really doesn't matter if you are a company of one or a corporation of 5,000. Building your brand online is critical to creating business opportunities.
We know there are many factors which influence purchasing decisions. Providing the right service or product is critical. Brand trust and authenticity also has a role to play. Deals are made on good business relationships.
When building brand awareness I recommend initially focusing on three digital marketing channels - LinkedIn Marketing, Website Blog and an EDM campaign (eNewsletter). The reason I suggest this is simple. It is an integrated strategy which is manageable. Many organisations don't have the time, resources or the know-how to manage multiple social platforms alongside their traditional marketing channels.
Overlaying the integrated digital strategy with a LinkedIn Marketing Training Session cements the process. The executive team then fully understands the strategy, and learns how to do desk-level marketing. This ultimately assists in extending the reach and engagement of your brand online.
Here's a high-level diagram of how the Integrated Marketing Strategy works.
Lucy Bingle has 20 years marketing experience and is a LinkedIn Marketing Expert. She is passionate about helping individuals and companies succeed in amplifying their brand, reaching their target audience and growing their business.