So how does LinkedIn fit within the marketing framework today? To put it in layman terms, it’s kicking goals left, right and centre. If done correctly and consistently, LinkedIn marketing is super effective.
LinkedIn Marketing is a critical component of your over-arching digital marketing strategy. However, it should not be the only digital marketing channel.
To have an effective digital marketing strategy, you need to have a content marketing plan. Consistent content marketing builds brand awareness and creates business opportunities.
It is critical that every company reviews their digital marketing channels. What are they are doing right now? Or more to the point, what are they are NOT doing?
It really doesn't matter if you are a company of one or a corporation of 5,000. Building your brand online is critical to creating business opportunities.