It is critical that every company reviews their digital marketing channels. What are they are doing right now? Or more to the point, what are they are NOT doing?
Highly regulated industries face many challenges when it comes to reaching their target audience. Industries such as financial services, insurance, law and healthcare have a variety of rules and regulations when it comes to marketing to their consumers – particularly where personal or financial information is concerned. There are definite repercussions when it comes to non-compliance. It isn’t just bad publicity for your brand, it can also be costly. Failure to comply can result in heavy fines.