Want to know what the three essential building blocks to creating a successful Company Page on @LinkedIn are? Lucy gives us the low-down.
Lead generation is critical for business development. Everyone has a role to play. Invest some time and energy into growing a quality network of connections. Create business opportunities for your organisation.
Why wouldn’t you market on LinkedIn? You would be mad not to.
Let us look at the opportunity cost to your business if you decide not market on the worlds largest professional platform.
LinkedIn Marketing is a critical component of your over-arching digital marketing strategy. However, it should not be the only digital marketing channel.
The bottom line is that digital disruption has completely changed the sales and marketing landscape.
Clients and prospects know what they want and why. When prospects have questions, they search for answers online instead of relying on information from a salesperson.
Sales and marketing must align themselves to reach their target market.