Let’s get something straight: Your About section is not a place to dump your CV.
It’s not a dry, third-person summary of your entire career.
It’s not a list of awards or a fancy word count filler.
Your About section is your story. Your moment to make people stop scrolling and see you.
And when done right?
It can position you as the go-to expert - without ever having to say, “I’m the go-to expert.”
Why storytelling matters
People buy from people. They connect with people.
So when your About section sounds like it was copied from a corporate brochure or straight oout of AI? You’re missing a huge opportunity to connect.
A powerful About section should feel like a conversation - not a pitch.
It should say:
👋 Here’s who I am.
🌟 Here’s what I care about.
💼 Here’s how I can help you.
So how do you do it?
Let’s break it down for you:
1. Start with why
What lights you up? Why do you do what you do?
This isn’t just about your industry. It’s about your mission. The thing that gets you out of bed in the morning.
“I help small businesses punch above their weight on LinkedIn - because I believe visibility should never be reserved for the big players.”
That’s a why. That’s a story.
2. Then add the ‘how’
Your process. Your approach. Your magic touch.
Tell us what it’s like to work with you - not just what you offer.
Keep it clear, conversational, and outcome-driven.
“I cut through the fluff, bring structure to chaos, and give my clients a LinkedIn strategy they can actually stick to.”
3. Sprinkle in the human
You are not a robot. So don’t write like one.
We want a glimpse of the person behind the profile. Mention a hobby, a quirk, a passion - something that makes you memorable.
“When I’m not in LinkedIn strategy sessions, you’ll find me playing tennis with friends or hanging out with my kids (if they let me😉) .”
Relatable? Yep. Forgettable? Never.
4. End with a gentle invitation
Your About section is a conversation starter. So end it with one. Invite people to reach out. Nudge them to connect.
“If you’re ready to make LinkedIn work harder for you - let’s chat.”
TL;DR?
Your About section should do three things:
Make people feel like they know you
Show how you add value
Leave them wanting more
It’s not just what you’ve done - it’s who you are.
And that is what cuts through.
Need help turning your About section into a story that sells?
✨ Let’s work together. One session is all it takes to go from forgettable to follow-worthy.