Your About section isn’t a bio - it’s your story. And if it still reads like a résumé or a corporate script, you’re missing a powerful opportunity to connect. In this article, we unpack the subtle art of storytelling on LinkedIn: how to show who you are, what drives you, and why you’re worth knowing - all without sounding like a sales pitch. Ready to go from forgettable to follow-worthy? Let’s dive in.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
