On LinkedIn, people don’t connect with logos. They connect with people. The most effective LinkedIn strategies put employees at the heart of the brand story. By empowering your team to share authentic insights, experiences, and achievements, you build trust, visibility, and long-term influence. Discover how employee advocacy turns your organisation into a community and why the future of LinkedIn marketing is human.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
