Too many leaders sound like walking press releases on LinkedIn - packed with buzzwords and corporate jargon. The truth is, influence isn’t built through polished statements, it’s built through authenticity, storytelling, and consistency. This article unpacks how leaders can show up as relatable humans, not robots, and build genuine trust with their networks.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
