In today’s digital landscape, short-form video is reshaping the way we connect on LinkedIn. As attention spans continue to decline, videos under 60 seconds provide a powerful means of increasing engagement, showcasing your brand, and quickly sharing valuable insights. From creating a strong hook and telling concise stories, to optimising for mobile and leveraging LinkedIn’s native video features, short-form content can enhance your presence and encourage genuine interaction. When aligned with your brand values and audience needs, this format becomes a key driver of professional growth and visibility on the platform.