We get it - you’re busy. Meetings, clients, deadlines, proposals - the idea of squeezing in a perfectly produced video shoot sounds… like hard work!. But here’s the good news: you don’t need a fancy studio or a film crew to build your reputation as a thought leader on LinkedIn. All you need is your desk, your laptop, and a few smart tricks.
Done well, raw videos can be even more powerful than polished productions. Why? Because they’re real. People crave authenticity far more than a glossy edit - they want to hear you, not your PR team. So, let’s break down how to show up confidently on video, straight from where you’re sitting or standing.
1. Find Your Light (Literally)
Good lighting is half the battle. Sit facing a window if you can - natural light is your best friend. If you’re recording at odd hours, invest in a simple ring light. They’re affordable, portable, and make a significant difference.
2. Keep Your Background Tidy (But Human)
You don’t need a designer bookshelf or a sterile white wall. A neat desk, a plant, or some books behind you is perfect. Don’t overthink it - just remove obvious clutter. You’re a busy professional, not a TV host.
3. Use What You Have
Your laptop or phone camera is fine. Just make sure your camera is at eye level- (stack some books or use a tripod. No one wants to look up your nose - trust me on this one.
4. Sound Matters More Than You Think
Bad audio ruins good content. If you’re recording regularly, get a simple plug-in microphone or use decent earbuds. Speak clearly, and don’t sit/stand too far from the mic.
5. Keep It Short and Punchy
Your audience isn’t settling in for a Netflix binge. Aim for 60–90 seconds. Start strong, make your point, wrap it up. A good rule: one idea per video. If you’ve got more to say, make it a series - bonus points for consistency!
6. Be Human
Stumble over a word? Keep going. Dogs barking? Own it (unless it’s interrupting the experience, cancelling out your message - then retake!). Human moments make you relatable. They show you’re a real person with real thoughts - and that’s exactly why people will trust you.
7. Post It. Really.
The hardest part isn’t recording - it’s pressing post. Perfection is a myth. Your imperfect, authentic video will always outperform the one that never sees the light of day.
Final Thoughts
If you want to be seen as a go-to expert on LinkedIn, video is your shortcut. It builds trust faster than text alone ever will. So, forget the excuses. Make your desk your studio - and watch what happens when you show up.
DON’T LET PERFECTION GET IN THE WAY OF PROGRESS
Need help cutting through the noise? Book a 1:1 LinkedIn Strategy Session with me. Together, we’ll craft a plan to get you out of the shadows and into the spotlight where you belong.
✨ Ready? Lights, camera… post!