PEOPLE are behind EVERY BRAND. If you want to connect & engage with your audience, you need to put some personality into your BRAND.
We are all HUMAN.
If you expect your customers to invest time and money in your products and services - they need to LIKE what they see. They need to CONNECT WITH YOUR BRAND.
Start INJECTING some PERSONALITY into our BRAND. Once you've got some personality going on, your brand will resonate with your audience a whole lot more.
Start At The Top
To create a GREAT COMPANY CULTURE, CEO's and management need to lead the charge. They can spread the culture through the business, motivating the team to be the FANS you want them to be.
Once everyone’s on board, SHARE THE STORY, POST IT ONLINE. If you're doing a team event, post a photo on LinkedIn. If you’ve redesigned your workspace and it looks super-fly, post a video on your website & LinkedIn.
Showcasing a positive and vibrant company culture on social media is a GREAT way to demonstrate your EVP (employee value proposition) - you will attract top talent. And when your community sees how great it is working at your company, they’re more willing to trust your abilities.
Portraying yourself as an industry leader is critical to lead generation and proves you deep expertise and knowledge. However, remember to make your brand’s voice approachable, personal and engaging.
Give to Get
Always offer something of value to your followers (without the sales pitch). Giving your knowledge freely demonstrates the depth of your expertise. There is plenty more where that came from :-) They will be back for more.
Keep the Conversation Going
Another way to add personality to your business is by keeping an active blog. Not only does it help boost your SEO, it keeps you "front and centre". Use your blog post as the basis of your LinkedIn Pulse Article - Slice & Dice your content in many different ways.
There are people behind every brand. It is essential that those people are available. Today's customer expects online interaction. You must always respond to follower’s questions, comments and reviews. Don’t ignore the importance of engagement.
People love their brands. They particularly love honest brands that demonstrate authenticity, integrity & credibility - A bit like PEOPLE really...
I have an upcoming LinkedIn marketing workshop, Sydney CBD on Thursday 5th November 2015. I would be delighted to HELP you put your "best brand" forward on LinkedIn.
You can register for this event HERE.
Lucy Bingle has 20 years marketing experience and is a LinkedIn Marketing Expert. She is passionate about helping individuals and companies succeed in amplifying their brand, reaching their target audience and growing their business.
Lucy works with clients 1:1 on their LinkedIn marketing strategies.