The bottom line is that digital disruption has completely changed the sales and marketing landscape.
Clients and prospects know what they want and why. When prospects have questions, they search for answers online instead of relying on information from a salesperson.
Sales and marketing must align themselves to reach their target market.
Wondering how to increase your lead generation, social selling and social media engagement? We showcase the latest, most user-friendly software that will amplify your digital marketing strategy in no time.
An instructive guide on how to publish on Pulse. This article is full of practical tips on how to use the Pulse platform well. Pulse should definitely be part of your content marketing mix.
If you get the whole team onboard with LinkedIn Marketing the employees shine and the brand grows.
Employee advocacy is good for business.
Highly regulated industries face many challenges when it comes to reaching their target audience. Industries such as financial services, insurance, law and healthcare have a variety of rules and regulations when it comes to marketing to their consumers – particularly where personal or financial information is concerned. There are definite repercussions when it comes to non-compliance. It isn’t just bad publicity for your brand, it can also be costly. Failure to comply can result in heavy fines.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
